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M3 Framework - Introduction M3 Framework - Overview Phase 0 - Assessment Phase 1 - Readiness Phase 2 - Selection Phase 3 - Engagement Phase 4 - Migration Phase 5 - Operations Resources
M3 Playbook > Phase 2: Selection
2.1a Select Provider for Engagement: (Authorities & Guidance)
2.1 Select Provider for Engagement
2.1b Select Provider for Engagement: Market Research and Provider Selection Process
Image Map Phase 0: Assessment Phase 1: Readiness Phase 2: Selection Phase 3: Engagement Phase 4: Migration Phase 5: Operations

Authorities Governing Marketing Research: Regulations promulgated by OMB, GSA, and Congress provide guidance to agencies seeking services that can be provided by both another agency and the private sector.

Authority Relevant Guidance
OMB Memo: M-13-08 “Analysis should not be limited only to an evaluation of commercial SSPs. Instead, the preferred approach is for an agency to evaluate solutions offered by both FSSPs and commercial SSPs as part of a robust market research process…. OMB’s guiding principle will be to support plans that offer the best value for the Government. OMB will consider funding the use of commercial SSP’s as an appropriate solution if…the agencies business case demonstrates that a commercial SSP can provide better value for the Federal Government.”
HR LOB: Exception Business Case “The agency is expected to identify which SSCs were considered as alternatives, with clear reasoning as to why they were considered and why other providers were not. The agency must also demonstrate that consideration was given to both public and private sector providers”.
OMB Memo: M-16-11 “OMB’s Office of Federal Procurement Policy (OFPP) will develop a costing methodology that shall be used by all agencies as one part of a strategic assessment of marketplace alternatives that also include technical capability, past performance and other value factors…. In the meantime, agencies should continue to follow any specific government-wide policies currently in effect that have been issued by OMB, USSM, or GWP As regarding the consideration of shared services, such as OMB Memorandum M-13-08, addressing financial systems, or the HR LOB Exception Business Case.
OMB Circular: A-76 Sets public-private competition requirements for the performance of functions that are not inherently governmental.
The Economy Act of 1932 (Codified in 31 USC 1535 and Part 17.5 of the FAR) “(1) Each Economy Act order to obtain supplies or services by interagency acquisition shall be supported by a determination and findings (D&F). The D&F shall—
(i) State that use of an interagency acquisition is in the best interest of the Government;
(ii) State that the supplies or services cannot be obtained as conveniently or economically by contracting directly with a private source”